About

Founded in 2021, Wilde is more than a menswear boutique—it’s a curated experience, uniting premium products for the modern gentleman who values quality, craftsmanship, and individuality.

Wilde is the vision of Jorge “Giorgio” Cuellar, inspired by his time apprenticing under Antonio Rossi at Halston, a menswear boutique in Naples, Italy. It was there that Giorgio fell in love with the artistry of tailoring and received from Toni a collection of Oscar Wilde’s works in Italian—a gift that would influence his life and brand. Much like the Sprezzatura of Italian tailoring, Wilde’s writing captured the perfect balance of grandeur and effortlessness, a philosophy that Giorgio carries into everything he creates.

After honing his craft alongside Neapolitan tailors and launching his first brand, Giorgio Verdi, in Dallas, TX, Giorgio quickly gained recognition, designing suits for athletes from the Dallas Cowboys, Mavericks, and FC Dallas, as well as for Olympic swimmers, world-champion boxers, and celebrated artists. In 2022, Giorgio used Wilde's first physical space to bring his passion for style and storytelling to the beautiful mountains of Salt Lake City, Utah.

Wilde is built on the belief that every man’s wardrobe deserves the same level of thought and precision as a bespoke suit. The modern gentleman’s style extends beyond double-breasted jackets and oxfords—it encompasses casualwear, accessories, and footwear that reflect the same dedication to detail and timeless appeal.

With over a decade of experience in the fashion industry—attending trade shows, fashion weeks, and sourcing from around the globe—Giorgio has cultivated relationships with artisans and ateliers to bring you an unrivaled collection. Wilde offers more than products; we offer pieces that tell a story, embody craftsmanship, and elevate your everyday life.

We believe in not only having things done well, but done beautifully.